Read Your Facebook Page Results in Plain Numbers

If you run a Facebook Page, your muse can read your Page results and report the numbers in plain words: how many people saw your posts, how many followed or left, and which posts did the work.

What it does

Page reports hold the answers, but they sit behind dashboards most owners open rarely and read slowly. Connect Facebook and the check becomes a question. Your muse can read the whole Page over the last 7, 14, 28, or 90 days and report views, the count of different people who viewed, engagement including clicks, profile visits, your follower count, and how many people followed or unfollowed in that window. It can also list your recent posts in the same window, each with views, different viewers, engagements, clicks, link clicks, and saves. When you name specific posts, up to ten at a time, it reads their lifetime numbers side-by-side, so last month can be compared fairly with last spring. You get the trend first, then the posts behind it.

How to use it

1. Connect the Facebook account that runs your Page, and tell your muse which Page if you run more than one.
2. Start with the trend: "How is my Page doing over the last 28 days? Give me views, different viewers, engagement, profile visits, followers gained, and followers lost."
3. Ask for the posts behind the trend: "Show my recent posts with their views, engagements, clicks, link clicks, and saves."
4. Compare the ones you care about: "Put these three posts side-by-side with their lifetime numbers."
5. Set a rhythm once the first check makes sense, such as the same 28-day read at the start of each month.

What you need

• A muse account
• A Facebook account connected to your muse
• A Facebook Page you manage, with posts and some history behind them

What to watch for

• This works only for Pages you manage. There is no read for Pages you only follow, so a Page you like but do not run cannot be checked this way.
• Your muse returns the numbers it asked for. If a figure is missing from a report, ask for that measure by name instead of reading the gap as zero.
• The numbers say what happened, not why. A post with many saves and few clicks tells its own story, but treat any explanation as a reading aid and look at the post itself before you change your plan.
• Small Pages move in small numbers. Compare windows of the same length before you call anything a trend.