Ask What Your Emails Earned Through Klaviyo

If your store sends its marketing through Klaviyo, you can connect Klaviyo to your muse, ask what your campaigns and automatic flows earned, see which customers are going quiet, and have the next campaign drafted for your approval.

What it does

Marketing reports usually sit behind a dashboard full of charts, so the basic questions go unasked: what did the last campaign actually earn, which automatic flow brings in the most, and who has stopped buying. Connected, the muse answers those questions from your own Klaviyo account in plain words. Ask about a campaign, a flow, a group of customers, or revenue across a period, and it reads the real numbers. It can also find customers who have gone quiet, tell you what they used to buy, and draft a message to win them back. A draft can be scheduled inside Klaviyo, and the send still waits for your approval. You can also give it a standing watch: if a flow's results drop sharply in a day, it tells you what changed.

How to use it

1. Open your muse settings, find the Klaviyo connector, and connect the Klaviyo account for your store.
2. Ask one plain question first: "What did my last campaign earn, and how did people respond?"
3. Ask about your automatic flows next: "Which flow earns the most, and which one is slipping?"
4. Ask it to find customers who bought twice and then nothing for 90 days, and show you what they used to buy.
5. Ask for a draft message for that group, read it in full, and approve or edit it before any send is scheduled.

What you need

• A muse account in the US or Canada
• A Klaviyo account for your store, connected through the connector in your muse settings
• Campaigns or flows that have already sent, so there are real numbers to read
• Time to read every draft before it is scheduled

What to watch for

• A send still needs your approval, so use it. A drafted campaign goes to real customers, and a wrong offer or a wrong list is hard to take back after it lands.
• The answers cover only the account you connect. Sales or signups that happen outside Klaviyo will not show up in its revenue answers.
• A standing watch reports a drop and a likely cause, such as an expired code or a broken link. You still make the fix.
• Customer details are sensitive. Connect only the store you mean to work on, and disconnect it when the work is done.